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August 2014

life story

The Importance of Documenting a Life Story

Many find pleasure in researching genealogy, as family history tells us of the past that led to today’s people. The living are the greatest equipped to tell their own life story. They have their own version of yesterday’s tales. They best explain the background of family traditions. As a writer, …


The Ice Bucket Challenge as a Marketing Tool

No one should doubt the power of social media. Consider the Ice Bucket Challenge. It is a marketing idea gone viral. Its intention is to bring focus to Amyotrophic lateral sclerosis (ALS), otherwise known as “Lou Gehrig’s Disease”. It is a debilitating disease. The challenge calls for individuals to video …


Give Your Marketing Content Sex Appeal

It is a well-known adage that sex sells. This applies to all types of writing, including information written for professional websites. Of course, this does not mean that your marketing content should resemble an excerpt from an erotica publication. Rather, it should be suggestive and seduce your reader to want more. …

robin williams

Tragic Loss of another Talented Life – RIP Robin Williams

 Money. Talent. Humor. Popularity. Some of the best-loved people are sad enough to take their own lives. Yet, there are those who would call their actions cowardice. Others will proclaim that we call too much attention to glorified Hollywood types. In life, Robin Williams did something for many of us. …


Apology – Ask For It

It’s a funny thing. Humans are not perfect beings and are subject to mistakes. Many have a hard time admitting that they have wronged another. Likewise, too many view forgiveness as a weakness. Twenty years ago, I became a certified community dispute mediator. One of the goals is to free …

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