As professional writers, we cannot stress how important it is to know your audience when communicating with others. You should not submit the same resume to each and every prospective employer. Likewise, your marketing literature should be reflective of your client base. If you gear your writing to potential recipients, you will have mastered an important first communication step.
The Philosophy behind Appealing to Your Audience
It was the great Aristotle, who first offered lessons in appealing to prospective audiences. This is often referred to as Aristotle’s Rhetoric. Purdue Online Writing Lab is an excellent resource and provides pertinent information regarding Aristotle’s Rhetoric, starting with the definition of rhetoric. In summary, rhetoric takes in to play many things. Among them, are “text, author, audience, purpose, and setting.” Aristotle basically spelled them out as follows:
• Logos: How does your work logically appeals to an audience? Is the content plausible?
• Ethos: Think ethics. Has the writer managed to instill trust as an authority with the recipient?
• Pathos: Has the writing managed to emotionally grasp the appeal of the audience? Is the reader moved by the contents? Think the reactions of certain presidential candidates.
• Kairos: Think timeliness. You certainly do not want to write a piece on fun at the beach in the midst of winter, unless your plan is to incite someone to fly to a warm island.
Targeting Your Audience in a Technology Age
The benefits of technology make targeting your audience a much simpler task. You can strategically place keywords that will bring more attention to your work. You can market your content on social media. Technology also allows for enhanced market research, which means that it is easier to identify your audience and target them. Entrepreneur defines market research as “the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.”
How an Expert can help you Know Your Audience
Let’s face it. Many of us wear an assortment of hats. If you are an attorney, you are busy preparing for court or mulling over proposed contracts. If you are a nutritionist, your focus is on getting your clients healthy. Someone interviewing is busy looking for jobs and not necessarily gearing materials to garner attention. A professional writing service such as Writefully Inspired can do the following:
• Conduct market research and see what is working for others
• Use appropriate keywords and titles to get attention
• Insert logic into your content
• Give you the appearance of sounding like an expert
• Provide emotional appeal to your work
• Recognize that relevance is an important consideration
We would like to help you. Our professional writing consultants have years of writing experience, coupled with marketing and sales. Contact us for a complimentary appointment to see how we can be of assistance.