How to Create Winning Online Content for Your Business

online contentIn a digitized world, every business recognizes the importance of compelling and engaging online content. However, a majority of us struggle when it comes to creating such content that can grab the attention of the target audience and produce results.

The challenge is that in an endless ocean of online content, it is not easy to consistently deliver new content that stands head and shoulders above the ordinary.  Meanwhile, your focus provides the good news.  With the right content strategy, it is possible to continuously produce content that makes a tremendous impact and drives your readers to the desired action.

Create Online Content with Intent

As you start out, you may be tempted to connect with your audience right away.  However, it is better first to determine the intent or purpose of your content. You will not hit the bull’s eye if you don’t know where it lies. Before you decide to create your next content piece, ask yourself: What do I want to accomplish with it? Once your goals are well-defined, your content will be laser-focused.

Make it Value-Laden

Strengthen your online content with so much value that an average consumer cannot help but turn to your website or blog whenever they are looking for a robust solution to their problems.  In other words, be an expert.

online content

How can you make the most impact?  The sky is your limit.  In the first place, there are extended versions of content such as newsletters, case studies, white papers, and e-books.  However, you want to populate your website with high-quality articles with real-life examples. Additionally, think about including videos, podcasts, and infographics. At times, some links to valuable resources are some of the best tools that your business can leverage to provide value to your readers.

Add Your Passion

To ensure that your content resonates with your target audience, make it passionate and personal. Compelling content happens when you focus on the areas that you genuinely care about within the industry. Your emotion and your passion will enrich your work and will provide it a degree of authenticity and depth that could leave your competitors behind by miles.

Be High on the Creative Quotient

online content
Photo Credit: image from HTSABO

Consumers love storytelling to connect with your message. Therefore, your best bet in any type of content would be to hit the delicate balance between professional information and advice.  Many times, a conversational tone will really hit the mark. Stories will not only add a unique quality to your content, but it will also have its basis in real life – much beyond the cold world of data, metrics, and analysis.

Creative content will get quoted and shared on blogs, Facebook, Twitter, LinkedIn, and other social networks. By the same token, uniqueness assures a longer shelf-life in Google search results.

Call to Action

Finally, make sure that your content includes a call to action (CTA). While you want to deliver maximum value to your readers, but at the end of the day, you are still running a business. A call to action will prompt your readers to do something. And that’s a win-win for both you and your readers.

In the final analysis, you want to bring people to your business.  Our own call to action is right here.  Need help with online content?  Contact us at Writefully Inspired to see what we can do to make things work for you.

 

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