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Plagiarism

The Fine Art of Plagiarism and How to Avoid It

Students learn about plagiarism at an early age.   They are all schooled with the risks of being a “copycat. “ Such acts can mean a zero grade and maybe even expulsion. Most adults recognize that plagiarism is a black mark when it comes to integrity and reputation. Originality is key …

hire a blogger

Why Hire a Blogger?

It might seem simple enough to blog for your own website.  So, why hire a blogger?  After all, you know your business better than anyone else does.  What’s the big secret that even warrants the consideration to hire a blogger? First, do you have the time?  Blogging may seem like …

marketing

The Ice Bucket Challenge as a Marketing Tool

No one should doubt the power of social media. Consider the Ice Bucket Challenge. It is a marketing idea gone viral. Its intention is to bring focus to Amyotrophic lateral sclerosis (ALS), otherwise known as “Lou Gehrig’s Disease”. It is a debilitating disease. The challenge calls for individuals to video …

content

Give Your Marketing Content Sex Appeal

It is a well-known adage that sex sells. This applies to all types of writing, including information written for professional websites. Of course, this does not mean that your marketing content should resemble an excerpt from an erotica publication. Rather, it should be suggestive and seduce your reader to want more. …

don't read this

Don’t Read This!

People rarely follow directions.  This is an experiment to prove this theory.  No one should be reading this particular post.  Caught you.  What made you open the link? If you want people to read your writings, you need to hook them. This is a short lesson.  Hook your readers! Theoretically, you …

blog

The Importance of a Well-Written Blog

So, what’s in a blog and what’s the point of writing one?  For some, the blog is perceived as a way to climb up the search ladder and secure a prevalent position on the World Wide Web.  Others find blogging gives them the opportunity to vent and present their point …

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