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Content marketing

What You Need to Know about Content Marketing

If you’re in any type of business, you need to know about content marketing.  Not sure what we mean?  We’ll give you some insight. Content marketing pertains to your online presence.  It’s your opportunity to develop your brand.  Showcase your business.  Do it through blogs.  Social media.  Videos. There’s an …

political post can destroy business

Caution! One Political Post Can Destroy Your Business!

We won’t get too specific here because we aren’t looking to hurt a friend’s business.  We’ll call him Frank.  Once in a while, Frank shares news articles about the upcoming election.  He writes very little commentary.  A college friend couldn’t keep quiet.  He didn’t like Frank’s politics. What happened next, …

Know your audience

Know Your Audience When Communicating

As professional writers, we cannot stress how important it is to know your audience when communicating with others. You should not submit the same resume to each and every prospective employer. Likewise, your marketing literature should be reflective of your client base. If you gear your writing to potential recipients, …

the world of blogging

The World of Blogging

I have to come to one conclusion.  The world of blogging has changed my view on the world.  It has made me smarter, as well as more attuned to the possibilities blogging presents.  With a succession of keystrokes, I can promote a business or rant my hopes for world change.  …

On Writing New Years' Resolutions

On Writing New Years Resolutions

It is the eve before New Years’ Eve and many are contemplating making New Years’ resolutions.  After all, if we all ate better or exercised more, we would certainly enjoy healthier lives.  Our research on writing New Years resolutions uncovered some interesting resolves.  Have you jotted down some 2016 changes …

The Impact of Social Media

Social media has a definite impact on both business and personal lives.  Facebook, Twitter, and LinkedIn are the most influential when it comes to business.  In just a few words, a solitary post can deliver positive or negative information about a company or political candidate.  The result is best termed …

Writefully Inspired Chosen for Marketing Award

Writefully Inspired Receives Award

Although we are generally not fans of self-promotion, we are pleased to announced that Writefully Inspired has been chosen for a marketing award.  We are happy to share the details of the press release about this local award. FOR IMMEDIATE RELEASE Writefully Inspired Receives 2014 Best Businesses of Linden Award …

Digital Marketing tips

Some Digital Marketing Tips from Experts

Yesterday, I had the privilege of attending a digital marketing panel discussion entitled “Union County Means Business: Think Globally, Act Locally”.  The presenters were United States Senator Cory Booker, Kristina Hahn, Head of Consumer Package Goods for Google, and Stan Robertson, Jr., CEO of SHR Marketing, LLC.  Tara Dowdell, an …

Writers and blogs

A Writer’s Tips to Great Blogs

  What compels a writer to blog? Some blog to provide information or entertainment.  Others do it to vent their opinions/agendas.  Many blog to promote their business and gain higher ranking in web searches.  Still others view blogging as a way to showcase their expertise.  Bloggers all have one goal.  …

Writing email

Email Etiquette

Some experts suggest that the advent of the computer age makes the generation of hard copy correspondence passé. However, is there email etiquette to follow?  The obvious appeal of electronic mail is the speed with which it reaches its audience.  Most email programs allow return receipts such as those generated by the …

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