It is a well-known adage that sex sells. This applies to all types of writing, including information written for professional websites. Of course, this does not mean that your marketing content should resemble an excerpt from an erotica publication. Rather, it should be suggestive and seduce your reader to want more. Websites and marketing materials have two basic functions. They are intended either to provide information or to promote a product or service. Very few are attracted to blatant sales messages. Most react better to a subtle approach.
According to a study done by the Content Marketing Institute, experienced marketers recognize the value in producing interesting copy. There are a number of important premises for consideration. Here are some basic questions that your website should address in main pages or in blogs:
1) How will you attract your audience?
2) Is your content provocative as far as your prospects’ needs or pain points?
3) Are your musings controversial enough to spark a passionate response?
4) What about introducing basic topics that will engage your readers?
5) Have you provided just enough interest that the prospect will pursue you further?
Sometimes it is difficult to come up with enough information to address the foregoing goals. A professional writer is often familiar with content requirements to improve search engine optimization. Notwithstanding, your brand should be memorable. The message should be clear not only on social media and your website. It should carry through in your electronic mail exchanges, as well as your presentations before clients.
Writefully Inspired’s writers have decades of experience in sales and marketing techniques. All consultations are complimentary. Please call us at 908 925-0167 or email us at firstname.lastname@example.org.