If you’re in any type of business, you need to know about content marketing. Not sure what we mean? We’ll give you some insight.
Content marketing pertains to your online presence. It’s your opportunity to develop your brand. Showcase your business. Do it through blogs. Social media. Videos.
There’s an understood caveat when it comes to content marketing.
You really don’t want to come off as bragging. You want to adapt a more subtle approach. The goal is to present enough information that prospective clients or customers retain you for your expertise.
Some professions, such as attorneys are actually ethically prohibited from calling themselves experts. That’s not to say there’s not ways to use content marketing to highlight experience.
A skilled content writer knows just how to make your business shine by providing information your client or customer is searching for. In the language they understand.
Content Marketing Writing Tips
Content marketing is so valuable that it is offered as a sales incentive for web advertising. For example, an online newspaper may do a story on you in exchange for a banner ad. Only you know the origin of the feature article.
The reason that content marketing works is that people want answers. They’ll put in a couple of keywords and do a quick once-over.
If it appears you can solve a problem, your website may be bookmarked.
Better yet, content marketing can lead to an email contact request. Or, a phone call.
Write for Your Audience
If your content marketing is in written form, it needs to be written for your audience. Technical writing has its place. However, if you are selling chemical products whose end users have no science background, you need to make your text understandable.
The same is true with every business. Imagine you have the prospective client in front of you when drafting text.
The traffic your website generates depends on a number of factors. Well-written content is a great part of it.
Your online presence will move up in the search engine with better and generous content.
Don’t be afraid to engage the services of a professional writer for content marketing. But, be selective. Even the best writers may not understand internet marketing concepts.
Have the Answer to the Problem
Put yourself in your reader’s shoes. Let’s make that even more literal.
Maybe your company that sells inserts or special shoes. Someone does a search for shoes for sore feet and comes upon your site.
Your content marketing should focus on the solution. If you don’t address the fact that some people suffer from achy feet, the reader may move on. It’s as easy as that.
Again, you don’t want to be the one to necessarily say you’re an expert. But, because you’ve displayed your knowledge, you’ve managed to cleverly showcase the reason to do business with you.
Content marketing is about giving answers that are easy to understand.
We Can Help You
We’ve given you a little glimpse into the world of content marketing. We believe that it is a vital part of every business that has an internet presence. Need more information or assistance in writing copy? Writefully Inspired has many years of experience writing for all types of businesses. Contact our office to see how we can assist you.